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The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation

dc.contributor.authorPuschmann, Cornelius
dc.date.accessioned2010-05-04T11:43:54Z
dc.date.available2014-05-04T11:43:54Z
dc.date.issued2010
dc.identifier.urihttps://doi.org/10.17875/gup2010-520
dc.descriptionSoftcover, 138 S.: 24,00 €
dc.format.extent138
dc.format.mediumPrint
dc.language.isoeng
dc.relation.ispartofseriesGöttinger Schriften zur Internetforschung
dc.rights.urihttp://creativecommons.org/licenses/by-nd/3.0/de
dc.subject.ddc070
dc.subject.otherOAPEN
dc.titleThe corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation
dc.typemonograph
dc.price.print24,00
dc.identifier.urnurn:nbn:de:gbv:7-isbn-978-3-941875-55-5-7
dc.identifier.ppn63631751X
dc.relation.ppn636122514
dc.description.printSoftcover, 17x24
dc.subject.divisionpeerReviewed
dc.notes.printaccessoutofstock
dc.subject.subjectheadingMedienwissenschaften
dc.relation.isbn-13978-3-941875-55-5
dc.relation.issn1863-0944
dc.identifier.articlenumber8100878
dc.identifier.internisbn-978-3-941875-55-5
dc.identifier.internisbn-978-3-941875-55-5
dc.bibliographicCitation.volume007
dc.subject.bisacLAN025000
dc.notes.oaiprint
dc.subject.vlb744
dc.subject.vlb743
dc.subject.bicU
dc.subject.bicGTC
dc.subject.bicJFD
dc.description.abstractengDigital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
dc.subject.engCommunication
dc.subject.engMedia
dc.subject.engCorporate Blog
dc.identifier.oapen400077
dc.notes.vlb-printnicht lieferbar
dc.intern.doi10.17875/gup2023-520
dc.identifier.purlhttp://resolver.sub.uni-goettingen.de/purl?isbn-978-3-941875-55-5
dc.identifier.asin3941875558
dc.subject.themaU
dc.subject.themaGTC
dc.subject.themaJFD


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